We are a collective of food adventurists on a mission to empower & inspire the food industry toward more responsible & enlightened paths of success.
We believe the current food system is broken - but together we can press “RESET” by way of “food innovation campaigns” established around 8 core food values.
We strive to ‘1UP’ the game rules of “better” in foods, brands & business through an elusively simple philosophy of “Good. Simple. Fun.”
Good Cause.
25¢ of every dollar profit pledged to charitable missions through our “1UP Coin-Op” pledge .
Good Food.
Wholesomely Crafted | Social & Environmental Conscious | Responsibly & Transparently Operated | Minority-Owned Enterprise | B-Corp Certification Pending
Ethical Ingredients.
Fairly-Traded | Responsibly-Sourced Support Small/Local/Minority-owned(MBE)/Woman-owned(WBE)/Other Disadvantaged-owned(VBE, DOBE) Partners
Simple Food.
Non-GMO | Vegan | Allergen Friendly Seed/Plant-based | Free-From Palm Oil, Waxes, Dyes, Gluten, Peanuts, Dairy, Soy & Other Unnecessary Junk
For All To Enjoy.
Accessibility & Affordability (because good food should not be a privilege) | Diet/Lifestyle Friendly | Support Disadvantaged Retailers
For All To Make.
Support Small/Local/Independent Agents, Artists & Talent | [Coming Soon] Limited Edition Collaborations (Multiplayer/Co-Op Campaigns) | Stakeholder Philanthropy Engagement Opportunities
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