:: OUR MISSION
We are a collective of food adventurists on a mission to empower & inspire the food industry toward more equitable & responsible paths of success by way innovation.
We believe the current food system is ‘broken’ - but together we can press ’ RESET” by way of “innovation campaigns” established around eight (8) core food values.
We strive to ‘‘1UP’ the game rules of doing better in our foods, brands & business through an elusively simple philosophy of “Good. Simple. Fun For All’.
:: Our Cause
25¢ of every dollar profit income is donated to charities that help make ‘good food’ accessible, equitable & ‘Fun For All’.
Meet Our Charity Partners
like video games, we believe food & business should be Good. Simple & Fun For All.
:: Our Philosophy
Good Cause.
25¢ of every dollar profit pledged to charitable missions through our “1UP Coin-Op” pledge
Good Food.
Wholesomely Crafted | Social & Environmental Conscious | Responsibly & Transparently Operated | Minority-Owned Enterprise | B-Corp Certification Pending
Ethical Ingredients.
Fairly-Traded | Responsibly-Sourced | Support of Small/Local/Minority-owned(MBE)/Woman-owned(WBE)/Other Disadvantaged-owned(VBE, DOBE) Partners
Simple Food.
Simple & Clean Labels | Allergen & Lifestyle Conscious (Vegan, Kosher, More) | Seed/Plant-based Options | Free-From Palm Oil, Waxes, Dyes & Other Unnecessary Junk
For All To Enjoy.
Priority on Accessibility & Affordability (because good food should not be a privilege) | Diet/Lifestyle Friendly | Support of Disadvantaged Retailers & Communities
For All To Make.
Support of Local/Independent Agents, Artists & Talent | [Coming Soon] Limited Edition Collaborations (Multiplayer/Co-Op Campaigns) | Stakeholder Philanthropy Engagement Opportunities
:: Our path
Food is core to repairing social inequities
