1up food arcade™

Our food innovation co-op developing 'good food for a good cause" with commitment to donate $0.25 of every dollar income profit to food charities who share our food values of creating a more equitable food system.

Founded by food industry veterans, the company's operating mission is to inspire & empower the growth of responsible & equitable foods, brands & businesses through a philosophy of "Good. Simple. Fun For All."

Our guiding vision is to press "RESET" toward a better food system via collaborative innovation partnerships.

magic mini jacks™

Magic Mini Jacks™ are crunchy dry-roasted fava seeds surrounded by layer upon layer of real fairtrade chocolate. The new natural product offering is positioned as an allergen-friendly alternative to peanut M&M’s with charitable mission to support food equality, accessibility & affordability.

Magic Mini Jacks™ are made with four simple, ethical & natural ingredients. In addition, to being free from major allergens, Magic Mini Jacks are also

Vegan, Non-GMO, made with Fairtrade chocolate and free from palm oil, waxes & color dyes.

Best of all, you can enjoy delicious Magic Mini Jacks™ knowing that $0.25 of every dollar profit goes to support food charities that help make 'good food' accessible, equitable & fun for all.

fava & eva™

Fava & Eva™ are crunchy & chewy chocolate clusters of airy popped sorghum with crunchy dry-roasted fava seeds and finished with a pinch of sea salt. The new natural product offering is positioned as an allergen-friendly alternative to Cracker Jacks™.

Fava & Eva™ are made with simple, ethical & natural ingredients. In addition, to being free from major allergens, Fava & Eva are also

Vegan, Non-GMO, made with Fairtrade chocolate and free from palm oil, waxes & color dyes.

Best of all, like all our snacks, you can enjoy delicious Fava & Eva™ knowing that $0.25 of every dollar profit goes to support food charities that help make 'good food' accessible, equitable & fun for all.