>> Food Waste <<
RESET a food system where it’s economically advantageous to ‘dump’ vs ‘donate’ good food.
“Food goes to waste amid coronavirus crisis”
“COVID-19 Is Making Our Food Waste Problem Even Worse”
“When farmers plow under crops in a nation of bounty, the tragedy of COVID-19 becomes all the more vivid”
>> Food Insecurity <<
RESET a food system of rampant food waste while millions of people are in need of food.
“40 million Americans struggle to put food on the table”
“1 in 4 Americans are skipping meals or relying on food donations during the coronavirus pandemic”
“Millions of older Americans face food insecurity”
“Facing Food Insecurity on the Front Lines”
>> Wealth Inequity <<
RESET a food system where essential workers may not be able to afford food.
“As Pandemic Spreads, The Wealth Gap Widens In America”
“CEOs cut millions of jobs amid coronavirus yet keep their lofty bonuses.”
— Bloomberg (May 15, 2020) & LA Times (May 15, 2020)
“How to Stop CEOs From Laying Off Workers While Earning Fortunes”
“As the Pandemic Forced Layoffs, C.E.O.s Gave Up Little”
>> Processed Foods <<
RESET a food system convincing us that the solution is to offer ‘less variety & cheaper’ food.
“Big Food CPG’s to ‘significantly’ cut SKUs and innovation: ‘“We are working on making our business simpler“
— Food Navigator (April 30, 2020)
“Coca-cola, P&G, Mondelez trim SKUs as CPGs tackle pandemic stresses.”
— SupplyChainDive (June 2, 2020)
“Food manufacturers are making fewer product varieties during the pandemic”
> > Profit Expectations < <
RESET a food system where the effect of ‘less variety & cheaper’ food does not offer ‘affordable or better’ food.
“General Mills Details Its Recent Demand Spike.”
— The Motley Fool (March 20, 2020)
“Kellogg beats earnings expectations with more than half of its growth resulting from COVID-19-related demand.”
— MarketWatch (April 20, 2020)
“Oreo Maker Mondelez raises dividend.”
“As Pandemic Spreads, The Wealth Gap Widens In America”
>> Systemic Dependence <<
RESET a food system where (better) emerging brands are stuck in a cycle of taking advice instead of giving it.
Why mega-mergers alone won't solve the food industry's growth problems
- FoodDive
Nestle shifts focus to acquisitions in 2020
- Food Business News (Feb 14, 2020)
“Odwalla to be shelved forever by parent company Coca-Cola”
“Bittersweet moment for Odwalla co-founder as Coca-cola axes the brand and focuses on more ‘scalable’ innovations”
— Food Navigator (July 2, 2020)
“Hershey Sells Culinary Meat Snacks Company Krave Back To Sonoma Brands”
“Coca-Cola to Discontinue Zico”
Our Food + Business Philosophy
Good Cause.
25¢ of every dollar profit pledged to charitable missions through our “1UP Coin-Op” pledge
Good Food.
Wholesomely Crafted | Social & Environmental Conscious | Responsibly & Transparently Operated | Minority-Owned Enterprise | B-Corp Certification Pending
Ethical Ingredients.
Fairly-Traded | Responsibly-Sourced | Support of Small/Local/Minority-owned(MBE)/Woman-owned(WBE)/Other Disadvantaged-owned(VBE, DOBE) Partners
Simple Food.
Simple Labels | Allergen Conscious | Lifestyle Conscious (Vegan, Kosher, More) | Seed/Plant-based Options | Free-From Palm Oil, Waxes, Dyes & Other Unnecessary Junk
For All To Enjoy.
Priority on Accessibility & Affordability (because good food should not be a privilege) | Diet/Lifestyle Friendly | Support of Disadvantaged Retailers & Communities
For All To Make.
Support of Local/Independent Agents, Artists & Talent | [Coming Soon] Limited Edition Collaborations (Multiplayer/Co-Op Campaigns) | Stakeholder Philanthropy Engagement Opportunities